Product Packaging Design
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Aarunya Quiet Fire Havan Powder
SKU PXRT-2397
Spiritual-minimalist ritual powder pouch built for purity-and-peace retail. Plus enriched open-frame gallery stills.
Client Aarunya
Description
Aarunya Quiet Fire is a fictional wellness FMCG concept for natural havan and dhoop powder. The stand-up pouch pairs cream boardstock with earth-brown and antique-gold ritual cues, then sits in a Colgate-style poster frame with brass burner, powder bowl, and baby’s breath so the category reads as sacred-home ritual rather than commodity incense. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Spiritual minimalism without temple clutter: lotus-flame mark (not Om clone), quiet-fire line art, four benefit icons, and a geometric gold footer band. Outside the pack, soft wood, brass vessels, and thin callouts (“Slow-burn aroma”, “Temple-clean ingredients”) carry the lifestyle story.
Problem statement
Havan and dhoop powders often look dense, decorative, and interchangeable — ornate type, crowded mandalas, and no modern shelf hierarchy. The brief needed peace-and-purity positioning that still feels premium FMCG and photography-ready.
Solution
We redesigned the face into brand → product → benefit pill → icon row, then validated a square 1080 enriched packshot with floating ritual props and external headlines so collection pages show both packaging system and brand atmosphere. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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