Product Packaging Design
Orbivue Sphere Pro Carton
Matte-black dual-panel 360° camera carton with blue FOV rings, floating tech props, and See the Whole Story callouts.
Client Orbivue
Description
Orbivue is a fictional consumer-imaging brand for Sphere Pro, a compact 360° spherical camera. We redesigned a matte-black dual-panel retail carton with a large white camera hero, electric-blue concentric ring graphics suggesting full field-of-view, and a disciplined side icon row for 4K video, live broadcast, and instant share — then staged a mini tripod, micro SD card, USB-C cable, and soft blue light rings outside the pack with exterior lines for See the Whole Story, 4K Spherical Capture, Live Stream Ready, 360° Field of View, and Share Instantly so the collection tile reads as premium tech-lifestyle theatre, clearly distinct from neighbouring LED and wellness cartons.
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Design storytelling
From brief to designed solution
Ideation concept
Sleek black tech as the shelf signal: flush dual-panel carton, spherical camera hero, blue sonar rings for FOV energy, and icon-led side panel — but invent Orbivue as the brand world with Sphere Pro subline and Capture Every Angle in 4K promise. Outside the dieline, tripod, SD card, cable, glowing rings, and margin callouts lift a three-quarter studio box into a square enriched portfolio poster — never Samsung, Gear 360, or app-store badge marks.
Problem statement
360° camera retail often clones the same matte-black dual-panel formula or keeps third-party electronics trademarks as portfolio clients. The brief needed an original fictional brand, redesigned angular carton with concentric blue FOV graphics and feature-icon energy, and a square 1080 enriched lifestyle poster with tech props and external typography — distinct from LED bulb duos, diffuser cartons, and bare product cutouts.
Solution
We invented Orbivue, rebuilt hierarchy around wordmark → Sphere Pro → camera hero → feature icon row, and validated an exactly 1080×1080 enriched lifestyle packshot with floating tripod, SD card, cable, blue light rings, and margin callouts outside the carton. Packaging, electronics, and custom-design tags mark the work for collection filters; artwork forced to precisely 1080×1080.
More proof
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