Product Packaging Design
Aureson Custom-Fit Earphones
Charcoal hang-tab carton with ear hero, lifestyle strip, and floating fit-kit props.
Client Aureson
Description
Aureson is a fictional precision-audio brand for custom-molded in-ear earphones. We redesigned a matte charcoal hang-tab retail carton with a vibrant orange top panel, large ear-and-bud hero on the front, EarMap Fit System cue, and a vertical lifestyle photo strip on the side — then staged silicone tip sizes, travel pouch, coiled cable, and ear molds outside the pack with exterior lines for Custom Mold Comfort, Studio-Grade Drivers, All-Day Secure Fit, and Travel Ready Case so the collection tile reads as premium audio retail theatre, clearly distinct from Orbitveil speaker and Axelux LED neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Charcoal tech calm with orange retail punch: hang-tab carton, ear-as-hero graphic, side-panel lifestyle strip energy, and floating fit-kit props plus margin callouts that lift a three-quarter box into a square enriched portfolio poster.
Problem statement
Custom-fit earphone packaging often clones familiar moulded-ear carton formulas or keeps third-party audio trademarks as portfolio clients. The brief needed an original fictional brand, redesigned charcoal-orange hang-tab artwork with lifestyle side strip, and a square 1080 enriched lifestyle poster with ear-tip and travel props outside the pack — distinct from portable speaker and LED bulb portfolio pieces.
Solution
We invented Aureson, rebuilt hierarchy around EarMap Fit System → ear hero → Molded For Your Listening, and validated an exactly 1080×1080 enriched lifestyle packshot with floating tip sets, pouch, cable, and margin headlines outside the carton. Packaging and electronics tags mark the work for collection filters.
More proof
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