Product Packaging Design
LUNEVA Antioxidant Sheet Masks
Four-SKU clean-beauty sheet mask flatlay with fruit-led antioxidant coding.
Client LUNEVA
Description
LUNEVA needed a retail sheet-mask family that felt soft, clinical-clean, and ingredient-true without looking like generic K-beauty pastels. We designed a four-SKU pouch suite with a shared ivory brand zone and pastel treatment plates, then staged a peach textured flatlay with real fruit props floating outside the packs so each antioxidant story reads instantly on shelf and in social.
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Design storytelling
From brief to designed solution
Ideation concept
Clean beauty as calm colour architecture: ivory brand lock-up holds LUNEVA steady while apricot, mint, rose, and sand plates carry orange C radiance, avocado balance, pomegranate ruby quench, and coconut broad antioxidant stories. Photography keeps fruit outside the sachets so the pack faces stay scannable and the lifestyle moment still feels generous.
Problem statement
Sheet-mask aisles are crowded with lookalike sachets and vague “glow” claims. The brief needed four antioxidant treatments to feel like one coherent brand while each SKU decoded in under two seconds—and a campaign flatlay that looked premium, not stock-template.
Solution
We locked a modular pouch hierarchy (brand, treatment name, ingredient motif), colour-coded pastel bases to orange/avocado/pomegranate/coconut, and built a square enriched flatlay with external callouts and scattered fruit props. Packaging and cosmetic tags frame the work as a production-aware beauty system ready for catalogue and retail mockups.
More proof
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