Product Packaging Design

Fizz Dock Grapefruit Kombucha

Peach-split grapefruit kombucha can with bubble theatre and exterior soft-citrus callouts.

Client Fizz Dock

Description

Fizz Dock is a fictional kombucha house for a stubby aluminum can with vertical FIZZ DOCK wordmark, KOMBUCHA cue, Grapefruit Fizz / Pamplemousse Fizz hierarchy, grapefruit cross-section art, bubble motifs, and Only 2g sugar seal — never Tonica trademark chrome or certification locks. We staged the can as hero on pink speckled stone under mauve studio light, then floated grapefruit half, mint, and soft bubbles outside the pack with exterior badges for Soft citrus fizz, 2g sugar cue, Peach-split can, and Culture chill so the collection tile reads as clean wellness beverage lifestyle theatre, clearly distinct from Zing Path mint soda and Aril Sip probiotic water. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Beverage Rtd FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep grapefruit kombucha can energy, peach-white split, and bubble citrus art as the concept — invent Fizz Dock with vertical wordmark (never Tonica). Outside the dieline, floating citrus plus Soft citrus fizz. Fizz Dock. lift the can into a Colgate-style 1080 lifestyle poster.

Problem statement

Kombucha boards often lock Tonica identities and organic badge chrome as-is. The brief needed an original fictional grapefruit kombucha can, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting zing-path-minty-lime-soda or aril-sip-probiotic-water.

Solution

We invented Fizz Dock Grapefruit Kombucha, rebuilt hierarchy around FIZZ DOCK to Grapefruit Fizz with peach-split art, and validated an exactly 1080x1080 enriched lifestyle packshot with Soft citrus fizz callouts; zing-path and aril-sip left untouched.

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