Product Packaging Design

Cinder Gold Madagascar Dark Bar

Gold-foil dark chocolate bar with bean theatre and exterior craft callouts.

Client Cinder Gold

Description

Cinder Gold is a fictional premium chocolate house for a black-sleeved 72% Madagascar dark bar with gold foil wrap, CINDER GOLD wordmark, and embossed squares — never Aura trademark chrome. We staged the partially unwrapped bar as hero on black slate with cocoa pod and gold knife, then floated cocoa beans and gold leaf outside the pack with exterior badges for The art of craft, Ethical sourcing, Slow conching, and Precision temper so the collection tile reads as artisanal chocolate lifestyle theatre, clearly distinct from Meadow Comb honey bars and Timber Scoop caramel logs. Soft confectionery packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Gourmet Confectionery FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep premium dark chocolate bar energy, gold foil on black, and cocoa journey theatre as the concept — invent Cinder Gold with gold serif hierarchy (never Aura). Outside the wrapper, floating beans plus The art of craft. Cinder Gold. lift the bar into a Colgate-style 1080 lifestyle poster.

Problem statement

Luxury chocolate boards often lock Aura identities as-is. The brief needed an original fictional Madagascar dark bar, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting timber-scoop-vanilla-caramel-log.

Solution

We invented Cinder Gold Madagascar Dark Bar, rebuilt hierarchy around CINDER GOLD to 72% Madagascar with gold foil, and validated an exactly 1080x1080 enriched lifestyle packshot with The art of craft callouts; timber-scoop left untouched.

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