Product Packaging Design
Drift Soft Cloud Juice Trio
Three Soft Cloud Juice bottles with floating fruit theatre and Soft Drift. Soft Cloud. callouts.
Client Drift Soft
Description
Drift Soft is a fictional soft cloud-juice house for Soft Cloud Juice: a redesigned three-SKU clear bottle family with matte gold flip caps, creamy Soft Leaf Mist Soft Citrus Cloud Soft Plum Drift labels, original DRIFT SOFT wordmark, Soft Cloud Juice hierarchy in readable English — never gibberish AI type, cloned barren white grids as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the trio as hero under warm golden-hour light, then floated fruit props outside the packs with exterior badges for Soft Cloud Juice, Soft Gold Cap, and Soft Sunset Pour so the collection tile reads as soft cloud-juice lifestyle theatre, clearly distinct from Bright Soft clear photo-wrap juices, Formora, and neighbouring beverage packs. Soft packaging storytelling only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep surreal cloud-filled juice bottle trio energy and fruit-base labels as the concept — invent Drift Soft with readable Soft Cloud Juice hierarchy. Outside the dielines, floating fruit props plus Soft Drift. Soft Cloud. lift into a Colgate-style 1080 lifestyle poster.
Problem statement
Surreal juice boards often ship gibberish type or barren white bottle crops into portfolio decks. The brief needed an original fictional soft cloud juice brand, redesigned three-SKU hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Drift Soft Cloud Juice Trio, rebuilt hierarchy around DRIFT SOFT → Soft Cloud Juice → Soft Leaf Mist Soft Citrus Cloud Soft Plum Drift, and validated an exactly 1080×1080 enriched lifestyle packshot; bright-soft neighbour left untouched.
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