Product Packaging Design
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Mirava Premium Garam Masala
SKU PXRT-2405
Heritage spice carton with lifestyle floating-ingredient storytelling. Plus enriched open-frame gallery stills.
Client Mirava
Description
Mirava needed a garam masala carton that felt heirloom without looking museum-dated. The face uses a heritage arch, stone-ground cue, and a warm maroon–cream–gold system; lifestyle art surrounds the pack with floating whole spices and exterior benefit callouts. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Maroon as the shelf signal; cream arch as heritage frame; floating cinnamon, star anise, peppercorn, bay leaf, and ground masala as appetite props outside the pack — Colgate/Parachute-style poster energy with headline and icons in the open field.
Problem statement
Spice aisles crowd into near-identical brown cartons. The brief needed “premium Indian garam masala” to read in one glance while still feeling craft-authentic and photography-ready for social and retail kits.
Solution
We locked a strong face hierarchy — brand, variety, purity cue — then built a square lifestyle poster with floating ingredients and external typography so the story lives beyond dieline edges. Production stays carton-first; the enriched mockup carries the campaign moment. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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