Product Packaging Design
Noirvelle Crema Forge Whole Bean
Matte-black whole-bean pouch with gold crema theatre, brew callouts, and floating espresso props.
Client Noirvelle
Description
Noirvelle is a fictional specialty-coffee house for Crema Forge — a roast-deep whole-bean SKU built around culinary crema body. We redesigned a matte-black stand-up pouch with gold square mark, bold white CREMA FORGE hierarchy, circular espresso-cup photography, and a Crafted for Depth seal — then staged copper cezve, porcelain cup, chocolate shards, coffee leaves, and floating roasted beans outside the dieline with margin callouts so the collection tile reads as premium black-coffee lifestyle theatre, clearly distinct from kraft specialty-roast neighbours like Aurora Roast.
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Design storytelling
From brief to designed solution
Ideation concept
Luxury black as the shelf signal: matte pouch, gold NOIRVELLE mark, oversized CREMA FORGE wordmark, and top-down crema-cup photography as the face energy. Outside the dieline, cezve, cup-and-saucer, chocolate, leaves, and floating beans share space with Culinary Crema. Roast-Deep Intensity. plus Brew Versatile / Extra Crema Body / Single-Origin Blend badges — Colgate-style enriched poster composition without ETALON, NERO, or Cyrillic clone language.
Problem statement
Premium whole-bean coffee packaging often clones third-party matte-black bags with foreign face copy and real trademark seals, or collapses into bare pouch-on-white shots that hide brew versatility and crema storytelling. The brief needed an original fictional coffee brand, redesigned black/gold pouch with English hierarchy and espresso-cup hero art, and a square 1080 enriched lifestyle poster with brew props and external typography — distinct from kraft pouch systems already on the shelf.
Solution
We invented Noirvelle and Crema Forge, rebuilt hierarchy around gold mark → CREMA FORGE → WHOLE BEAN COFFEE → crema-cup circle → Crafted for Depth seal, and validated an exactly 1080×1080 enriched lifestyle packshot: floating beans, cezve, chocolate, and margin callouts outside the pouch. Packaging and coffee-tea tags mark the work for collection filters; no ETALON or NERO marks appear in copy or artwork.
More proof
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