Product Packaging Design

Peel Soft Fruit Cup Trio

Color Soft Fruit cups with floating kiwi-citrus theatre and Soft Peel. Real Fruit Soft. callouts.

Client Peel Soft

Description

Peel Soft is a fictional soft fruit-cup house for Soft Kiwi Soft Orange Soft Guava: redesigned color-matched clear cups with photoreal fruit-cross-section foil lids, PEEL SOFT wordmark, Soft Fruit Cup hierarchy, and peel-tab cues — never Quick Fruit trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the three cups as hero with one kiwi lid softly peeled, then floated kiwi, orange, and guava outside the packs with exterior badges for Soft Lid Fruit, Soft Cup Trio, and Soft Chill Snack so the collection tile reads as soft peel fruit-cup lifestyle theatre, clearly distinct from Sipmora jelly sips, Squeezora smoothie pops, and neighbouring snack packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep fruit-cup lid photography energy, color-coded trio, and peel-open storytelling as the concept — but invent Peel Soft as the brand spine with Soft Kiwi Soft Orange Soft Guava hierarchy (never Quick Fruit lockups). Outside the dielines, floating fruit props plus Soft Peel. Real Fruit Soft. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Fruit cup boards often lock Quick Fruit marks and clone photoreal lid trios into portfolio decks. The brief needed an original fictional soft fruit-cup brand, redesigned three-SKU hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Sipmora, Squeezora, or parallel neighbours.

Solution

We invented Peel Soft Fruit Cup Trio, rebuilt hierarchy around fruit-lid → PEEL SOFT → Soft Kiwi Soft Orange Soft Guava → Soft Cup, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Peel. Real Fruit Soft. margin callouts; neighbouring snack slugs left untouched.

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