Ash Peak Woodgrain Vodka

Birch woodgrain vodka bottle with Branch Soft Pour callouts.

Client Ash Peak

Description

Ash Peak is a fictional craft spirits house for Woodgrain Vodka: a redesigned birch log bottle with branch soft pour spout, wood stopper, original axe-crest stamp, ASH PEAK wordmark, and 40% alc/vol footing \u2014 never Fire Wood, Mr Harper, or June 1865 identity as portfolio art. We staged the bottle as hero on a warm cabin bar under amber light, then floated wood stopper, pine, ice, rocks glass, and chips outside the pack with exterior badges for Branch Soft Pour, Cabin Soft Distill, and Wood Soft Craft so the collection tile reads as woodland-distill lifestyle theatre, clearly distinct from Timber Scoop creamery and neighbouring packs. Soft craft language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep wood-log bottle + branch spout energy as the concept \u2014 invent Ash Peak with original crest and Woodgrain Vodka hierarchy (never Fire Wood/Harper). Outside the dieline, floating stopper/glass props plus Branch Soft Pour lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Conceptual wood vodka boards often lock real Fire Wood names into dark dual-panel studio crops. The brief needed an original fictional spirits brand, redesigned woodgrain bottle, and a square 1080 enriched lifestyle poster \u2014 without overwriting Timber Scoop or parallel neighbours.

Solution

We invented Ash Peak Woodgrain Vodka, rebuilt hierarchy around axe crest \u2192 ASH PEAK \u2192 Woodgrain Vodka \u2192 Branch Soft Pour, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with no Fire Wood identity; timber-scoop-vanilla-caramel-log and parallel neighbour slugs left untouched.

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