Product Packaging Design
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Contour Peak Lip Pencil
SKU PXRT-3558
Berry lip liner pencil with Draw The Edge callouts and petal-swatch theatre. Plus enriched open-frame gallery stills.
Client Contour Peak
Description
Contour Peak is a fictional lip-contour brand for a redesigned berry wood lip liner. CONTOUR PEAK wordmark — never Line Soft, Swiss Beauty Line It, or MARS. Wavy berry swatch, rose petals, and shavings outside the pencil with Creamy Glide, Even Trace, and Berry Contour badges — no DEFINE SOFTLY / Soft Trace formulas. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep lip liner pencil energy — invent Contour Peak (never Line Soft Soft-* family), distinct from lipstick and brow pencil.
Problem statement
Lip liner refs lock retail trademarks or recycle Soft edge slogans. Needed original brand and lifestyle 1080 with distinct contour storytelling.
Solution
We invented Contour Peak, rebuilt liner hierarchy around Draw The Edge → Fill the rest, validated exactly 1080×1080. Slug kept for SEO; Line Soft display naming retired. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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