Product Packaging Design
Line Soft Lip Pencil
Berry lip liner pencil with Line Soft Edge callouts and petal props.
Client Line Soft
Description
Line Soft is a fictional lip-contour brand for a redesigned berry wood lip liner. Line Soft wordmark — never Swiss Beauty Line It or MARS. Wavy swatch and petals outside the pencil with Line Soft Edge and Nude Soft Trace badges.
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Design storytelling
From brief to designed solution
Ideation concept
Keep lip liner pencil energy — invent Line Soft, distinct from lipstick and brow pencil.
Problem statement
Lip liner refs lock retail trademarks. Needed original brand and lifestyle 1080.
Solution
We invented Line Soft, rebuilt liner hierarchy, validated exactly 1080×1080.
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