Calmivra CicaRenew CICA Cream Tubes

Sky-blue twin CICA cream tubes with floating centella theatre and Calm Soft. Renew Barrier. callouts.

Client Calmivra

Description

Calmivra is a fictional dermocosmetic house for CicaRenew CICA Cream: a redesigned twin white squeeze-tube set with a soft aqua-sky upper zone, original leaf-teardrop monogram, calmivra wordmark, FEEL SETTLED IN YOUR SKIN tagline, bold CICA-RENEW hierarchy, CICA CREAM product type, benefit stack for calms/soothes/hydrates, restores comfort, and accelerates skin regeneration (correct REGENERATION spelling), BARRIER REPAIR SYSTEM banner, and hypoallergenic / dermatologically tested footing at 50 ml — never dermactive, ACTI-REPAIR, or cloned swoop-tube chrome. We staged both tubes as one twin-tube hero set, then floated Centella asiatica leaves, cream dollops, cotton pads, and dew droplets outside the packs with exterior badges for Calm Soft. Renew Barrier., Cica Comfort, Barrier Repair, Face & Body 50 ml, and Hypoallergenic so the collection tile reads as calm clinical-care lifestyle theatre, clearly distinct from Glazora cafe-kiosk gift sets, Textivra AHA lotions, Amporielle ampoule sheet masks, Velivra essence mask lines, Tracivra scar cream carton-tube sets, and neighbouring skincare packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Cosmetic Personal Care Skincare Cosmetic FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep dermatological twin-tube energy, soft sky-blue upper zone with white swoop curve, flip-top 50 ml face-and-body CICA cream format, calm dermocosmetic hierarchy, and irritated/damaged-skin comfort storytelling as the concept — but invent Calmivra as the brand spine with CICA-RENEW line naming (never dermactive or ACTI-REPAIR) and clean REGENERATION spelling on pack. Outside the dielines, floating centella/cream props plus exterior headline Calm Soft. Renew Barrier. lift the twin tubes into a Colgate-style enriched 1080 lifestyle poster without third-party derm trademarks or studio watermarks.

Problem statement

CICA soothing cream boards often lock real brand names (dermactive), clone ACTI-REPAIR sky-blue twin-tube artwork as-is (including REGENARTION typos), and barren pack-on-white crops into portfolio decks. The brief needed an original fictional barrier-repair cream brand, redesigned twin-tube hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Glazora cafe-kiosk sets, Textivra AHA lotions, Amporielle sheet-mask trios, and other skincare neighbours shipping in parallel.

Solution

We invented Calmivra CicaRenew, rebuilt hierarchy around leaf-teardrop → calmivra → FEEL SETTLED IN YOUR SKIN → CICA-RENEW → CICA CREAM → benefit stack with ACCELERATES SKIN REGENERATION → BARRIER REPAIR SYSTEM → 50 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: twin tubes as hero, floating centella/cream props, and Calm Soft. Renew Barrier. margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no dermactive, ACTI-REPAIR, REGENARTION typo, or watermark identity; Glazora, Textivra, Amporielle, Velivra, Tracivra, and parallel skincare neighbour slugs untouched.

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