Product Packaging Design
Librella Freefrom Crunchy Cookie Quartet
Color-coded allergen-minded crunchy cookie carton family with floating cookie theatre and Share Freely. Crunch Freely. callouts.
Client Librella
Description
Librella is a fictional allergen-minded bakery house built as a redesigned four-SKU crunchy cookie carton family: Chip Crunch on bright cobalt, Double Cocoa on deep chocolate brown, Honey Graham on warm golden orange, and Sugar Spark on royal purple. Each carton carries a cream scalloped brand panel, teal-sage open-circle Librella seal (never a red fork-spoon oval clone), SHARE FREELY tagline, script flavor names, Dairy/Nut/Soy FREE stack, gluten-free seal, and stacked crunchy-cookie photography — then stages floating cookies, chips, honey drip, graham crumbs, vanilla beans, and sugar crystals outside the set with margin badges for Allergen-Minded Line, Four Flavor Family, Gluten-Free Crunch, and Dairy · Nut · Soy Free so the collection tile reads as shareable freefrom crunch theatre, clearly distinct from Enjoy Life identity, Biskora cream-sandwich cartons, Circora cookie tubes, Chipvelle choc-chip gift suites, Beurora keto butter cookies, Sablora shortbread jars, and soft-cookie gift boxes shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep cream scalloped top panels, color-coded diamond-pattern carton bodies, script flavor hierarchy, freefrom claim stacks, gluten-free seals, and stacked cookie photography as the concept — but invent Librella as the brand spine with teal-sage open-circle mark and rewritten Chip Crunch / Double Cocoa / Honey Graham / Sugar Spark SKUs (never Enjoy Life). Outside the dielines, floating cookie/honey/vanilla props plus exterior headline Share Freely. Crunch Freely. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party freefrom trademarks or studio watermarks.
Problem statement
Allergen-free crunchy cookie multi-SKU boards often lock real freefrom trademarks (Enjoy Life), cloned red fork-spoon ovals, and barren pack-on-white crops into portfolio art. The brief needed an original fictional freefrom cookie brand, redesigned four-flavor carton family treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from cream-sandwich biscuit cartons, cookie tubes, butter shortbread jars, keto butter-cookie cartons, choc-chip gift suites, die-cut bakery cards, and soft-cookie gift boxes shipping in parallel.
Solution
We invented Librella, rebuilt hierarchy around teal-sage LIBRELLA seal → SHARE FREELY → Chip Crunch / Double Cocoa / Honey Graham / Sugar Spark → Dairy/Nut/Soy FREE stack → gluten-free seal → stacked crunchy cookies, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-carton set as hero, floating bakery props, and Share Freely. Crunch Freely. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Enjoy Life identity or watermark text; Biskora, Circora, Chipvelle, Beurora, and butter-cookie neighbours untouched.
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