Product Packaging Design
Cerulora Marble Bath Cleaner Duo
Deep-cerulean marble-field bathroom spray duo with floating eucalyptus-clove theatre and Soap Scum Clear. callouts.
Client Cerulora
Description
Cerulora is a fictional eco-premium bathroom cleaning brand for Marble Bath Cleaner, a redesigned dual white trigger-spray system with deep cerulean marble-ink upper fields, original hex-diamond geometric mark (never an alchemy triangle-circle sigil), CERULORA / NATURE REFINED hierarchy, FAST-ACTING BOTANICAL cue, [ BATH ] CLEANER typography, Eucalyptus Extract + Clove Oil icons, and TOUGH ON SOAP SCUM footing — never ALKIMI identity. We staged two staggered bottles on soft spa marble with floating eucalyptus sprigs, whole cloves, water droplets, sparkles, folded washcloth, and a marbled soap chip outside the packs plus margin badges for Soap Scum Clear., Marble Bath Ritual, Eucalyptus · Clove, Nature Refined Clean, and Dual Spray Duo so the collection tile reads as cool spa-bath clean theatre, clearly distinct from ALKIMI trademarks, Mosslyn botanical wood-cap cleaner quartets, Aluvora refillable aluminum sets, Softmira Free-Clear trios, Vitrora streak-free glass spray, and Strikora crawling-insect aerosols shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep white spray-bottle duo energy, deep blue marbled upper field with splash transition, geometric mark presence, [ Bath ] Cleaner hierarchy, eucalyptus + clove oil icons, and tough-on-soap-scum claim as the concept — but invent Cerulora as the brand spine with a hex-diamond mark and CERULORA → NATURE REFINED → FAST-ACTING BOTANICAL → [ BATH ] CLEANER English hierarchy (never ALKIMI or Nature Engineered clones). Outside the bottles, floating eucalyptus/clove spa props plus exterior headline Soap Scum Clear. lift the staggered duo into a Colgate-style enriched 1080 lifestyle poster without third-party cleaner trademarks or studio watermarks.
Problem statement
Eco-premium bathroom cleaner boards often lock real brand names (ALKIMI), cloned alchemy sigils and marble-field bottle art, and barren studio bottle crops into portfolio decks. The brief needed an original fictional marble-bath spray brand, redesigned dual-bottle hierarchy with lifestyle eucalyptus-clove theatre and external typography, and a square 1080 enriched poster — independent from Mosslyn Living Green–concept botanical cleaners, Aluvora Clean Cult–concept refillables, Vitrora up&up-concept glass spray, and Strikora HIT-concept insect spray slugs shipping in parallel.
Solution
We invented Cerulora, rebuilt hierarchy around hex-diamond mark → CERULORA → NATURE REFINED → FAST-ACTING BOTANICAL → [ BATH ] CLEANER → Eucalyptus Extract + Clove Oil → TOUGH ON SOAP SCUM, and validated an exactly 1080×1080 enriched lifestyle packshot: staggered dual sprays as hero, floating eucalyptus/clove/sparkle props, and Soap Scum Clear. margin callouts outside the dielines. Packaging and household-cleaning tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no ALKIMI identity or watermark text; Mosslyn, Aluvora, Vitrora, and Strikora slugs and assets untouched.
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