Product Packaging Design
Morvella Wild Blackberry Preserve
Dark-plum glass jar with black lid, vertical natural seal, and floating blackberry theatre.
Client Morvella
Description
Morvella is a fictional artisan preserve house for a single-hero wild blackberry jam jar. We redesigned a tall clear glass jar with matte black screw lid, vertical 100% NATURAL security seal, and a deep plum wraparound label carrying Wild Bramble in elegant white script plus small-batch preserve and 340g Preserve cues — then staged photoreal blackberries with green calyx leaves floating outside the jar under a dark purple particle-glow atmosphere with exterior badges for Handpicked Berries, No Added Preservatives, and Small-Batch Craft so the collection tile reads as premium CPG jam theatre, clearly distinct from the reference NOXICEYLON / Think Different concept and from multi-jar preserve range neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Dark plum mood as the luxury signal: hero jar centered on a purple-black gradient with soft bokeh sparkles, floating fresh blackberries and leaves outside the glass, and thin wide-tracked margin typography — MORVELLA · ARTISAN at crown, TASTE THE THICKET. at base — plus gold-ring benefit seals in the open field. Label hierarchy stays script-forward (Wild Bramble → small-batch preserve → weight) with tonal berry line art on the wrap, never cloning third-party Black Berry homemade or Apple taglines.
Problem statement
Premium jam packshots often clone familiar dark-purple jar references with third-party brand names (NOXICEYLON), Apple THINK DIFFERENT taglines, or stacked homemade script labels left on portfolio art. The brief needed an original fictional preserve brand, redesigned jar label and exterior poster typography, and a square 1080 enriched lifestyle composition with floating berry props — distinct from four-jar preserve flatlays and oat/rice FMCG neighbours.
Solution
We invented Morvella, rebuilt hierarchy around MORVELLA wordmark → Wild Bramble script → small-batch preserve → 340g weight, and validated an exactly 1080×1080 enriched lifestyle packshot: hero jar, floating blackberries/leaves, particle-glow atmosphere, and margin callouts outside the dieline. Packaging, food-beverage, and luxury-premium tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no NOXICEYLON or Think Different text.
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