Product Packaging Design
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Ash Petal Volcanic Stone
SKU PXRT-3549
Pink volcanic oil-absorbing stone roller with Blunt The Shine exterior callouts and petal dew theatre. Plus enriched open-frame gallery stills.
Client Ash Petal
Description
Ash Petal is a fictional portable skin-finishing brand for a redesigned volcanic oil-absorbing stone roller. Soft pink cylinder, exposed grey volcanic tip, ASH PETAL wordmark — never Soft Ember, Milagro, or manufacturer chrome. We staged the roller as hero in blush light, then floated petals and dew outside the tool with exterior badges for Oil Control, Volcanic Stone, and Pocket Tool so the collection tile reads as quiet finishing theatre without Soft-roll slogans. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep volcanic oil-stone roller energy as the concept — invent Ash Petal as the brand spine (never Soft Ember). Outside the tool, petals plus Blunt The Shine / Carry-size finish lift it into a Colgate-style 1080 lifestyle poster.
Problem statement
Oil-absorbing stone ads often lock real trademarks or sit as bare tool cutouts. The brief needed an original fictional brand distinct from Soft-* cosmetics naming and a square enriched lifestyle poster.
Solution
We invented Ash Petal, rebuilt hierarchy around ASH PETAL → Blunt The Shine → volcanic stone, and validated an exactly 1080×1080 lifestyle packshot with props and callouts outside the tool. Slug kept for SEO; Soft Ember display naming retired. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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