Groove Field Soft Record Napol\u00e9on

Black vinyl pastry sleeves with Record Soft Crisp callouts.

Client Groove Field

Description

Groove Field is a fictional bakery house for Soft Record Napol\u00e9on: redesigned matte black circular-cutout pastry sleeves carrying vinyl-record-shaped flaky Napoleons with fruit toppings, original vinyl-fork crest, GROOVE FIELD wordmark, and Enjoy Soft Moment cue \u2014 never The Records Napol\u00e9on identity or OK-hand logo clones as portfolio art. We staged three sleeves as one set hero under soft street-cafe light, then floated berries, pistachio crumbs, cream, coffee cup, and vinyl motif outside the packs with exterior badges for Sleeve Soft Hold, Record Soft Crisp, and Cafe Soft Share so the collection tile reads as music-pastry lifestyle theatre, clearly distinct from Timber Scoop log creamery and neighbouring dessert packs. Soft dessert language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep vinyl-record Napoleon sleeve energy and shareable fruit toppings as the concept \u2014 invent Groove Field with vinyl-fork crest (never Records Napol\u00e9on / OK-hand). Outside the dieline, floating berry/coffee props plus Record Soft Crisp lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Record pastry boards often lock real brand names and cloned hand logos into street-hand crops without a clear portfolio brand system. The brief needed an original fictional bakery brand, redesigned sleeve trio as hero, and a square 1080 enriched lifestyle poster \u2014 without overwriting Timber Scoop or parallel neighbours.

Solution

We invented Groove Field Soft Record Napol\u00e9on, rebuilt hierarchy around vinyl-fork \u2192 GROOVE FIELD \u2192 Soft Record Napol\u00e9on, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Record Soft Crisp callouts; timber-scoop-vanilla-caramel-log and parallel neighbour slugs left untouched.

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