Product Packaging Design
Berrielle Fruit Preserve Quartet
Four flavor-coded glass preserve jars on marble with floating fruit, spoons, and soft-sweet callouts.
Client Berrielle
Description
Berrielle is a fictional fruit-preserve house for a four-flavor D2C suite: Blueberry, Strawberry, Raspberry, and Apricot. We redesigned glass jars with matte black lids and original rounded wordmark labels on flavor-coded botanical wraps — not a circular stacked third-party wordmark clone — then staged floating fresh fruit, silver spoons with jam dollops, and margin badges so the collection tile reads as vibrant fruit-first retail theatre.
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Design storytelling
From brief to designed solution
Ideation concept
Range packshot energy as the story: four glass jars as the hero cluster on bright marble, flavor-coded leafy wraps with a horizontal Berrielle badge (not stacked GOOD GOOD–style typography), and exterior props — berries, apricot halves, leaves, jam-laden spoons — plus callouts for Fruit-First Recipe, Low Glycemic Friendly, Four Flavor Suite, and Real Berries & Stone Fruit in a Colgate-style enriched poster composition.
Problem statement
Multi-flavor jam flat-lays often lock third-party trademarks, circular stacked wordmarks, and claim language into portfolio art, or collapse into bare pack-on-white crops that hide the range story. The brief needed an original fictional preserve brand, redesigned label hierarchy, and a square 1080 enriched lifestyle poster with floating fruit props and external typography — keto-friendly / no-added-sugar energy rewritten as fruit-first storytelling without copying locked third-party claims.
Solution
We invented Berrielle, rebuilt hierarchy around Berrielle wordmark → flavor preserve name → fruit-first benefit badges, and validated an exactly 1080×1080 enriched lifestyle packshot: floating berries, apricot, spoons, and margin callouts outside the jars. Packaging, food-spice, brand-suite, and mockup-presentation tags mark the work for collection filters.
More proof
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