Product Packaging Design

Pure Thread Soft Kids Daily Soft Lotion

Soft Kids Daily Soft Lotion with Soft Clean. Pure Thread. callouts.

Client Pure Thread

Description

Pure Thread is a fictional soft-clean kids-care house for Soft Kids Daily Soft Lotion: a redesigned soft mint-cream pump with original thread-stitch leaf crest, PURE THREAD wordmark, Soft Kids Daily Soft Lotion hierarchy, and Soft Clean Soft Formula cue — never Aveeno, Johnson's, Baby Dove, Pipette, Honest, CeraVe, Cetaphil, Bliss, Babo, or Baby Magic chrome. We staged the lotion as hero in soft mint-cream light, then floated wooden block, mint leaf, cotton pad, and towel outside the pack with exterior badges for Soft Kids Soft, Soft Daily Soft, and Fragrance Soft Free so the collection tile reads as soft-clean kids lotion lifestyle theatre, clearly distinct from Meadow Soft, Warm Thread, Oat Field, and Trundle Soft neighbours. Soft kids-care packaging language only — no multi-brand grids, watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep non-toxic kids lotion category energy and clean mint soft storytelling as the concept — but invent Pure Thread as the brand spine with Soft Kids hierarchy and an original thread-stitch leaf crest (never multi-brand comparison lockups). Outside the dieline, floating clean props plus Soft Clean. Pure Thread. lift the lotion into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Kids lotion boards often publish multi-brand comparison grids or clone familiar pharmacy pumps. The brief needed an original fictional Soft Kids Daily Soft Lotion brand, redesigned single-hero pump hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Meadow Soft, Warm Thread, or parallel neighbours.

Solution

We invented Pure Thread Soft Kids Daily Soft Lotion, rebuilt hierarchy around thread-stitch leaf → PURE THREAD → Soft Kids Daily Soft Lotion → Soft Clean Soft Formula, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Clean. Pure Thread. callouts and no comparison-grid identity. Artwork forced to precisely 1080×1080; meadow-soft-calendula-lotion, warm-thread-velvet-cream, and parallel neighbour slugs left untouched.

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