Product Packaging Design

Meadow Soft Soft Calendula Daily Lotion

Soft Calendula Daily Lotion with Soft Care. Meadow Soft. callouts.

Client Meadow Soft

Description

Meadow Soft is a fictional soft-calendula baby-care house for Soft Calendula Daily Lotion: a redesigned matte cream yellow pump with original meadow-leaf crest, MEADOW SOFT wordmark, Soft Calendula hierarchy, Soft Ceramide Soft Barrier cue, and 400 ml footing — never g&h Baby, Amway, Johnson's, Aveeno, or Cetaphil chrome. We staged the lotion as hero on soft knit linen, then floated knitted bunny rattle, wooden toy car, and baby's breath outside the pack with exterior badges for Soft Moisture Soft, Non-Greasy Soft, and Fragrance Soft Free so the collection tile reads as soft meadow lotion lifestyle theatre, clearly distinct from Warm Thread, Oat Field, Clear Nest, and Trundle Soft neighbours. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep soft yellow calendula daily lotion energy and knit-nursery toy storytelling as the concept — but invent Meadow Soft as the brand spine with Soft Calendula hierarchy and an original meadow-leaf crest (never g&h lockups). Outside the dieline, floating nursery props plus Soft Care. Meadow Soft. lift the lotion into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby lotion posters often clone g&h yellow pumps or leave Instagram watermark chrome. The brief needed an original fictional Soft Calendula Daily Lotion brand, redesigned cream-pump hierarchy treating the pack as hero, and a square 1080 enriched lifestyle poster — without overwriting Warm Thread, Oat Field, or parallel neighbours.

Solution

We invented Meadow Soft Soft Calendula Daily Lotion, rebuilt hierarchy around meadow-leaf → MEADOW SOFT → Soft Calendula Daily Lotion → Soft Ceramide Soft Barrier → 400 ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Care. Meadow Soft. callouts and no watermark identity. Artwork forced to precisely 1080×1080; warm-thread-velvet-cream, oat-field-soft-care-nest, and parallel neighbour slugs left untouched.

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