Soft Sniff Soft Tip Soft Nasal Soft

Soft Tip Soft Nasal Soft device+carton with Soft Clear. Soft Sniff. callouts.

Client Soft Sniff

Description

Soft Sniff is a fictional soft-clear baby nasal-care house for Soft Tip Soft Nasal Soft: a redesigned soft white carton and matching soft-tip aspirator device with original soft-sniff crest, SOFT SNIFF wordmark, Soft Tip Soft Nasal Soft hierarchy, and Soft Clear Soft cues — never Little Martin's, Frida Baby, or pharmacy aspirator chrome, and never a Salt Soft saline twin. We staged device + carton as the set hero in soft clinical-cream nursery light, then floated soft cotton, gentle mist cues, and tip soft badges outside the packs with exterior callouts for Soft Tip Soft, Soft Clear Soft, and Soft Nest Soft Breath so the collection tile reads as soft sniff lifestyle theatre, clearly distinct from Salt Soft Nasal Saline, Lake Breath, Chill Soft, and Night Branch neighbours. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep gentle baby nasal soft-tip aspirator device-plus-carton energy and soft-clear storytelling as the concept — but invent Soft Sniff as the brand spine with Soft Tip Soft Nasal Soft hierarchy and an original soft-sniff crest (never Little Martin's lockups; never clone Salt Soft saline bottles). Outside the dielines, floating soft breath props plus Soft Clear. Soft Sniff. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only. No QR.

Problem statement

Baby nasal aspirator boards often clone Little Martin's devices, keep QR chrome, or collide with Salt Soft saline tiles. The brief needed an original fictional Soft Tip Soft Nasal Soft brand, redesigned device-plus-carton hierarchy treating the set as hero, and a square 1080 enriched lifestyle poster — without overwriting salt-soft-nasal-saline or parallel neighbours.

Solution

We invented Soft Sniff Soft Tip Soft Nasal Soft, rebuilt hierarchy around soft-sniff crest → SOFT SNIFF → Soft Tip Soft Nasal Soft → Soft Clear Soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Clear. Soft Sniff. callouts and no QR identity. Artwork forced to precisely 1080×1080; salt-soft-nasal-saline, chill-soft-bite-gel, night-branch-soft-oil, and parallel neighbour slugs left untouched.

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