Product Packaging Design

Oat Field Soft Oat Care Nest

Soft Oat Care Nest lotion–wash–balm set with Soft Oat. Oat Field. callouts.

Client Oat Field

Description

Oat Field is a fictional soft-oat baby-care house for Soft Oat Care Nest: a redesigned cream matte lotion pumps, Soft Wash & Shampoo, Soft Calming Comfort tube, Soft Creamy Oil, and Soft Nighttime Soft Balm with original oat-stalk crest, OAT FIELD wordmark, Soft Oat hierarchy, and soft lavender–blue accent coding — never Aveeno Baby, Johnson's, Cetaphil Baby, or Mustela chrome. We staged the full nest as hero on soft cream linen, then floated oat stalks, wooden oat spoon, and muslin outside the packs with exterior badges for Soft Daily Moisture, Soft Calm Care, and Oat Nest Soft so the collection tile reads as soft oat-field lifestyle theatre, clearly distinct from Clear Nest, Warm Thread, Linen Hug, and Ripple Soft neighbours. Soft baby-care packaging language only — no Shop Now CTAs, watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep oat baby soft-care range energy and cream–lavender calm storytelling as the concept — but invent Oat Field as the brand spine with Soft Oat hierarchy and an original oat-stalk crest (never Aveeno lockups or #1 pediatrician chrome). Outside the dielines, floating oat props plus Soft Oat. Oat Field. lift the nest into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Oat baby-care posters often clone Aveeno Baby shelves or append Shop Now landing blocks. The brief needed an original fictional Soft Oat Care Nest brand, redesigned lotion–wash–balm hierarchy treating the full nest as hero, and a square 1080 enriched lifestyle poster — without overwriting Clear Nest, Warm Thread, or parallel neighbours.

Solution

We invented Oat Field Soft Oat Care Nest, rebuilt hierarchy around oat-stalk → OAT FIELD → Soft Daily Moisture / Soft Wash & Shampoo / Soft Calm tubes / Soft Night Balm, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Oat. Oat Field. callouts and no CTA chrome. Artwork forced to precisely 1080×1080; clear-nest-soft-derma, warm-thread-velvet-cream, and parallel neighbour slugs left untouched.

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