Product Packaging Design

Linen Hug Soft Embrace Care Nest

Soft Embrace pump–cream–refill nest with Soft Embrace. Linen Hug. callouts.

Client Linen Hug

Description

Linen Hug is a fictional soft-embrace baby-care house for Soft Embrace Care Nest: a redesigned white pebble Soft Wash pump, Soft Calm Cream tube, and Soft Refill Nest sage pouch with original linen-fold hug crest, LINEN HUG wordmark, Soft Embrace hierarchy, and reinvented soft pastel pattern — never Natura, Mamãe e Bebê, or Johnson's chrome. We staged the full nest as hero on a warm wooden tray, then floated cotton boll, wooden brush, rubber duck, and leaves outside the packs with exterior badges for Soft Wash Ritual, Refill Soft Nest, and Gentle Hug Soft so the collection tile reads as soft-embrace lifestyle theatre, clearly distinct from Ripple Soft, Quilt Soft, Clear Nest, and Daisy Peak neighbours. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, QR codes, Instagram icons, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep pump–tube–refill soft care nest energy and warm bathroom-nursery storytelling as the concept — but invent Linen Hug as the brand spine with Soft Embrace hierarchy and an original linen-hug crest (never Natura lockups). Outside the dielines, floating cotton props plus Soft Embrace. Linen Hug. lift the nest into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Soft care nest posters often clone Natura Mamãe e Bebê pump–pouch kits or leave Instagram watermark chrome. The brief needed an original fictional Soft Embrace brand, redesigned pump–cream–refill hierarchy treating the full nest as hero, and a square 1080 enriched lifestyle poster — without overwriting Ripple Soft, Quilt Soft, Clear Nest, or parallel neighbours.

Solution

We invented Linen Hug Soft Embrace Care Nest, rebuilt hierarchy around linen-hug crest → LINEN HUG → Soft Wash / Soft Calm Cream / Soft Refill Nest, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Embrace. Linen Hug. callouts and no watermark identity. Artwork forced to precisely 1080×1080; ripple-soft-green-nest, quilt-soft-care-nest, clear-nest-soft-derma, and parallel neighbour slugs left untouched.

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