Product Packaging Design

Cloud Grove Soft Cloud Care Nest

Soft Cloud Care Nest travel set with Soft Cloud. Cloud Grove. callouts.

Client Cloud Grove

Description

Cloud Grove is a fictional soft-cloud baby-care house for Soft Cloud Care Nest: a redesigned Soft Gentle Shampoo, Soft Gentle Conditioner, Soft Bubble Bath, Soft Moisture Lotion, and soft pastel travel pouches with original grove-in-cloud crest, CLOUD GROVE wordmark, Soft Cloud hierarchy, and reinvented soft-cloud zipper cues — never Kylie Baby, Kylie Jenner, Baby Dove, or Mustela chrome. We staged the full nest as hero in soft pastel cloud light, then floated cloud fluff, wooden brush-and-comb, and bubbles outside the packs with exterior badges for Soft Travel Soft, Soft Bath Soft, and Soft Lotion Soft so the collection tile reads as dreamy soft-cloud lifestyle theatre, clearly distinct from Honey Cub, Quilt Soft, Tiny Trail, and Kindery neighbours. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, QR codes, celebrity names, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep pastel cloud baby gift-nest energy and travel-pouch unboxing theatre as the concept — but invent Cloud Grove as the brand spine with Soft Cloud hierarchy and an original grove-in-cloud crest (never Kylie Baby lockups). Outside the dielines, floating cloud props plus Soft Cloud. Cloud Grove. lift the nest into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Cloud baby gift posters often clone Kylie Baby kits or lean on celebrity identity. The brief needed an original fictional Soft Cloud Care Nest brand, redesigned shampoo–bath–lotion-plus-pouch hierarchy treating the full nest as hero, and a square 1080 enriched lifestyle poster — without overwriting Honey Cub, Quilt Soft, or parallel neighbours.

Solution

We invented Cloud Grove Soft Cloud Care Nest, rebuilt hierarchy around grove-in-cloud → CLOUD GROVE → Soft Gentle Shampoo / Soft Conditioner / Soft Bubble Bath / Soft Moisture Lotion → Soft Travel Soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Cloud. Cloud Grove. callouts. Artwork forced to precisely 1080×1080; honey-cub-soft-system, quilt-soft-care-nest, and parallel neighbour slugs left untouched.

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