CHAMP Pure Water Wipes

SKU PXRT-4574

Pure water wet wipes with flip-top lid lifestyle poster with floating clear water drops, soft towel fold, mint leaf, wood tray and exterior callouts: Pure Water. First Day. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP is a fictional gentle baby-care house for CHAMP Pure Water Wipes: an original redesigned Pure Water wet wipes with flip-top lid with multicolor CHAMP wordmark, Baby Soft / Kids Soft hierarchy, heart-leaf nature cues, lime-green accents, and soft almond storytelling — never HiPP, Hipp, Babysanft, or manufacturer chrome. We staged the pack as hero, then floated clear water drops, soft towel fold, mint leaf, wood tray outside the dieline with exterior badges for Only 2 Ingredients, 48 Soft PCS, From Day One Soft so the collection tile reads as soft nursery lifestyle theatre, clearly distinct from Hushgrove, Sunny Peep, Mistkind, and neighbouring baby packs. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep horizontal soft pouch white/turquoise with centered white flip lid energy and soft organic baby-care storytelling as the concept — but invent CHAMP as the shared baby-care spine with multicolor wordmark and Baby Soft hierarchy (never HiPP lockups). Outside the dieline, floating props plus exterior Pure Water. First Day. lift the pack into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Organic baby-care posters often clone familiar HiPP identities or sit as bare white cutouts. The brief needed an original fictional CHAMP brand, redesigned Pure Water wet wipes with flip-top lid hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Hushgrove, Sunny Peep, and parallel neighbours.

Solution

We invented CHAMP Baby Soft, rebuilt hierarchy around multicolor CHAMP → Baby Soft / Kids Soft → Pure Water wet wipes with flip-top lid, and validated an exactly 1080×1080 enriched lifestyle packshot: pack as hero, floating clear water drops, soft towel fold, mint leaf, wood tray, and Pure Water. First Day. margin callouts outside the dieline. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality. Packaging and baby-care tags mark the work; artwork forced to precisely 1080×1080 with no third-party baby trademarks or watermarks; neighbour slugs left untouched.

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