CHAMP Soft Pure Wipes

SKU PXRT-4573

Soft & pure wet wipes multipack + single pack lifestyle poster with floating water droplets props, teal linen, soft leaf sprigs and exterior callouts: Soft Pure. Clear Drop. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP is a fictional gentle baby-care house for CHAMP Soft Pure Wipes: an original redesigned Soft & Pure wet wipes multipack + single pack with multicolor CHAMP wordmark, Baby Soft / Kids Soft hierarchy, heart-leaf nature cues, lime-green accents, and soft almond storytelling — never HiPP, Hipp, Babysanft, or manufacturer chrome. We staged the pack as hero, then floated water droplets props, teal linen, soft leaf sprigs outside the dieline with exterior badges for 99.9% Water Soft, 0% Perfume Cue, pH Soft Neutral so the collection tile reads as soft nursery lifestyle theatre, clearly distinct from Hushgrove, Sunny Peep, Mistkind, and neighbouring baby packs. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep white/teal soft packs with heart-leaf tree and teardrop Soft & Pure lockup energy and soft organic baby-care storytelling as the concept — but invent CHAMP as the shared baby-care spine with multicolor wordmark and Baby Soft hierarchy (never HiPP lockups). Outside the dieline, floating props plus exterior Soft Pure. Clear Drop. lift the pack into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Organic baby-care posters often clone familiar HiPP identities or sit as bare white cutouts. The brief needed an original fictional CHAMP brand, redesigned Soft & Pure wet wipes multipack + single pack hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Hushgrove, Sunny Peep, and parallel neighbours.

Solution

We invented CHAMP Baby Soft, rebuilt hierarchy around multicolor CHAMP → Baby Soft / Kids Soft → Soft & Pure wet wipes multipack + single pack, and validated an exactly 1080×1080 enriched lifestyle packshot: pack as hero, floating water droplets props, teal linen, soft leaf sprigs, and Soft Pure. Clear Drop. margin callouts outside the dieline. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality. Packaging and baby-care tags mark the work; artwork forced to precisely 1080×1080 with no third-party baby trademarks or watermarks; neighbour slugs left untouched.

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