Calm Chew Ashwagandha Soft Gummies

Clear jar ashwagandha gummies with leaf-mark label and floating root theatre.

Client Calm Chew

Description

Calm Chew is a fictional herbal supplement house for Ashwagandha Soft Gummies: a redesigned clear jar with black ribbed lid and forest-green leaf-texture label, CALM CHEW wordmark — never Gaia Herbs marks. We staged the jar as hero, then floated ashwagandha roots, leaves, and loose gummies outside with exterior badges for Soft Herbal Gummies, Daily Soft Calm, and Soft Plant Support so the collection tile reads as modern botanical gummy theatre, clearly distinct from Mulira kraft ashwagandha cartons and candy gummy neighbours. Soft supplement language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Minimal medical aesthetic Mockup presentation Wellness Packaging Botanical FMCG Healthcare Startup / D2C

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Ideation concept

Keep clear jar + dark gummies + botanical label energy as the concept — invent Calm Chew with Soft Stress Ritual hierarchy (never Gaia). Outside the dieline, root/leaf props plus Plant soft stress ritual. lift into a Colgate-style 1080 lifestyle poster. Soft claims only — no cure language.

Problem statement

Ashwagandha gummy boards often lock Gaia-style letter marks into white studio crops. The brief needed an original fictional gummy jar brand distinct from Mulira cartons, redesigned label hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Calm Chew Ashwagandha Soft Gummies, rebuilt hierarchy around CALM CHEW → Soft Herbal Gummies → Daily Soft Calm, and validated an exactly 1080×1080 enriched lifestyle packshot with Plant soft stress ritual. callouts; Mulira neighbour slug left untouched.

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