Mug Grove Soft Cup Tea Tin Line

Mug-shaped multi-SKU herbal tea tin family as one lifestyle line poster.

Client Mug Grove

Description

Mug Grove is a fictional Ayurvedic tea house for Soft Cup Tin Line: a redesigned family of mug-shaped metal tea tins with handles in navy, sage, maroon, and soft yellow, MUG GROVE circular seals — never Zenya marks. We staged the tin line as one hero set, then floated tea leaves, dried herbs, and a soft cup cue outside with exterior badges for Soft Cup Tin, Multi Soft Blend, and Ritual Soft Steep so the collection tile reads as playful ritual tea theatre, clearly distinct from Cupelle teacup canisters and Calm Tin portrait trios. Soft tea language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Tea Botanical Coffee Tea FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep mug-shaped multi-SKU tea tin line energy as ONE product-line poster — invent Mug Grove with Soft Cup hierarchy (never Zenya). Outside the dielines, leaf props plus Steep soft. Sip grove. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Novelty tea-tin boards often lock Zenya-style mug SKUs as separate cloned products. The brief needed one original fictional tin-line brand, a single 1080 line hero, and lifestyle enrichment distinct from Cupelle and Calm Tin neighbours.

Solution

We invented Mug Grove Soft Cup Tea Tin Line, rebuilt hierarchy around MUG GROVE → Soft Cup Tin → Multi Soft Blend as one line poster, and validated an exactly 1080×1080 enriched lifestyle packshot with Steep soft. Sip grove. callouts; Cupelle neighbour slug left untouched.

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