Root & Resin Botanical Scalp Serum

Amber dropper scalp serum with chocolate carton and floating herb-droplet theatre.

Client Root & Resin

Description

Root & Resin is a fictional clinical-natural haircare house for Soft Scalp Serum: a redesigned deep chocolate carton and amber dropper with black bulb and gold collar, ROOT & RESIN wordmark, and soft free-from cues — never Indulekha or Bringha trademarks. We staged bottle and carton as hero, then floated herb leaves, amla, and golden droplets outside with exterior badges for Botanical Soft Scalp, Serum Soft Ritual, and Soft Clean Formula so the collection tile reads as premium Ayurvedic scalp theatre, clearly distinct from Kaivora Root Serum and Capylora tablet neighbours. Soft haircare language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Minimal medical aesthetic Mockup presentation Wellness Packaging Haircare Cosmetic FMCG Healthcare

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Design storytelling

From brief to designed solution

Ideation concept

Keep brown carton + amber dropper scalp-serum energy as the concept — invent Root & Resin with Soft Scalp hierarchy (never Indulekha). Outside the dielines, herb/droplet props plus Root soft. Strand calm. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Scalp-serum boards often lock Bringha heritage marks into dark portfolio clones. The brief needed an original fictional botanical serum brand distinct from Kaivora, redesigned dropper-carton hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Root & Resin Soft Scalp Serum, rebuilt hierarchy around ROOT & RESIN → Soft Scalp Serum → Botanical Soft Scalp, and validated an exactly 1080×1080 enriched lifestyle packshot with Root soft. Strand calm. callouts; Kaivora neighbour slug left untouched.

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