Product Packaging Design
Rangvora Big Flavour Namkeen Quartet
Yellow-header four-SKU namkeen pouch line with chutney bowls, floating crunch props, and Go Bold on Taste. callouts.
Client Rangvora
Description
Rangvora is a fictional Indian savory snacks house built as a redesigned four-pouch namkeen family: Spicy Sweet Mix, Street Kachori, Tangy Sweet Mix, and Crispy Fulwadi. Each gloss stand-up pouch uses a sunny yellow diamond-lattice header, maroon hexagonal RANGVORA chili-sunburst crest, circular appetite window, and colour-coded purple / indigo / grass / olive bottoms — then stages three chutney dip bowls plus floating sev, kachori, and fulwadi outside the packs with margin badges for Four Flavour Family, Chutney Ritual Ready, Colour-Coded Crunch, and Street Snack Theatre so the collection tile reads as bold multi-SKU namkeen theatre, clearly distinct from Chavora tea-time trios, Talvora harvest-mix pillows, Sevdora arch-window doypacks, Capsira chili peanuts, and Lunarka salted-peanut neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Keep yellow-header multi-SKU pouch energy, colour-coded bottoms, circular snack windows, chutney-bowl lifestyle staging, and bold exterior slogan energy as the concept — but invent Rangvora as the brand spine with a chili-sunburst hexagonal crest and original flavor hierarchy Spicy Sweet Mix / Street Kachori / Tangy Sweet Mix / Crispy Fulwadi (never Anand or Jolliz). Outside the dielines, floating snack bits, three dip bowls, and exterior headline Go Bold on Taste. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party namkeen trademarks or studio watermarks.
Problem statement
Indian namkeen multi-SKU boards often lock real brand names (Anand Jolliz), cloned yellow-header artwork, and designer watermarks into portfolio art, or collapse into bare pouch crops that hide the chutney ritual. The brief needed an original fictional namkeen brand, redesigned four-flavour pouch system, and a square 1080 enriched lifestyle poster treating the full set as hero with floating props and external typography — distinct from Chavora trios, Talvora single pillows, Sevdora arch windows, and peanut hang bags shipping in parallel.
Solution
We invented Rangvora, rebuilt hierarchy around chili-sunburst crest → RANGVORA → Spicy Sweet Mix / Street Kachori / Tangy Sweet Mix / Crispy Fulwadi → 150g colour bottoms, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-pouch set as hero, chutney bowls and floating snack props, and Go Bold on Taste. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Anand, Jolliz, or watermark text.
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