Product Packaging Design
Vitrora Streak-Free Glass Spray
Cyan glass-spray bottle with floating squeegee theatre and Streak-Free Shine. callouts.
Client Vitrora
Description
Vitrora is a fictional household cleaning brand for Clear Glass Spray, a streak-free ammonia clarity formula. We redesigned a clear PET trigger bottle filled with vibrant cyan-azure liquid and a matching blue sprayer: thin VITRORA wordmark, original faceted diamond-prism mark (never an arrow store-brand lockup), bold CLEAR Glass Spray hierarchy, Streak-Free Formula line, Ammonia clarity / Glass · Mirrors · Chrome claims, and Net 32 FL OZ — then staged a blue squeegee, folded microfiber cloth, vanity mirror disc, chrome ring, glass prism, droplets, and sparkles outside the pack with exterior lines for Streak-Free Shine., Crystal Glass Ritual, Ammonia Clarity, Mirror-Bright Finish, Chrome Safe Sparkle, and Squeegee Ready so the collection tile reads as bright household-clean theatre, clearly distinct from food snack packshots and from up&up / Target store-brand identity.
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Design storytelling
From brief to designed solution
Ideation concept
Keep clear-bottle cyan liquid + blue trigger spray energy, streak-free glass-cleaner claims, and ammonia/glass/mirrors/chrome benefit language as the concept — but invent Vitrora as the brand spine with a faceted prism mark and CLEAR Glass Spray hierarchy (never up&up or Target). Outside the dieline, floating squeegee/mirror/cloth props plus exterior headline Streak-Free Shine. lift a single spray bottle into a Colgate-style enriched 1080 lifestyle poster without store-brand arrow logos, product ID codes, or watermarks.
Problem statement
Glass cleaner boards often lock real private-label trademarks (up&up / Target), cloned arrow logos, bare studio bottle crops, and regulatory product codes into portfolio decks. The brief needed an original fictional household cleaning brand, redesigned cyan spray-bottle hierarchy, and a square 1080 enriched lifestyle poster with floating glass-care props and external typography — independent from food snack packaging slugs shipping in parallel.
Solution
We invented Vitrora, rebuilt hierarchy around VITRORA → prism mark → CLEAR Glass Spray → Streak-Free Formula → ammonia/glass-mirror-chrome claims → 32 FL OZ, and validated an exactly 1080×1080 enriched lifestyle packshot: hero spray bottle as center, floating squeegee/cloth/mirror/chrome props, and Streak-Free Shine. margin callouts outside the dieline. Packaging and FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no up&up, Target, arrow-logo clone, or product-code chrome.
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