Taro Nest Soft Milk Tea

Lavender taro milk-tea carton with Soft Taro Cream headline and Soft Milk Soft Tea · Soft Purple Soft Chill callouts.

Client Taro Nest

Description

Taro Nest is a fictional soft milk-tea house for Soft Taro Milk Tea: a redesigned lavender carton with TARO NEST wordmark, Soft Cream Soft Chill hierarchy, and Soft Hot Soft Cold Serve cues — never Nestea trademarks, NEW chrome clones, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the carton as hero on soft purple light, then floated an iced purple milk-tea cup, soft milk swirl, and tea leaves outside the pack with exterior badges for Soft Taro Cream, Soft Milk Soft Tea, and Soft Stir Soft Sip so the collection tile reads as soft powder-drink lifestyle theatre, clearly distinct from Latte Peak cream coffee and neighbouring tea mixes. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep purple taro milk-tea carton energy and iced cup appetite theatre as the concept — but invent Taro Nest as the brand spine with Soft Taro Milk Tea hierarchy (never Nestea leaf lockups). Outside the dieline, floating cup props plus Soft Taro Cream. Soft Purple Soft Chill. lift the carton into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Milk-tea mix boards often lock Nestea identity and clone lavender iced-cup carton art into portfolio decks. The brief needed an original fictional soft taro brand, redesigned carton hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Taro Nest Soft Milk Tea, rebuilt hierarchy around crest → TARO NEST → Soft Milk Tea Soft Taro → Soft Cream Soft Chill, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Taro Cream. Soft Stir Soft Sip. margin callouts; latte-peak-soft-cream-coffee neighbour slug left untouched.

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