Product Packaging Design

Shore Band Dryfruit Pouch Trio

White dryfruit pouch trio with Color Soft Bands callouts.

Client Shore Band

Description

Shore Band is a fictional dryfruit house for Soft Dryfruit More: a redesigned white stand-up pouch trio — Cashews, Almonds, Pistachios — with wavy color bands, bowl hero photography, SHORE BAND crest, and Soft Protein Cue seals — never Wonderland Foods. We staged the trio as hero against deep teal, then floated cashews, almonds, and pistachios outside the packs with exterior badges for Bowl Soft Hero, Color Soft Bands, and Trio Soft Ladder so the collection tile reads as wave soft dryfruit lifestyle theatre, clearly distinct from Gather Peak mix and Leaf Cove almonds. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep white pouch + wavy color-band dryfruit energy as the concept — invent Shore Band with Soft Dryfruit More hierarchy (never Wonderland). Outside the dielines, floating nuts plus Color Soft Bands. Soft claims only.

Problem statement

Dryfruit boards often clone Wonderland Foods teal stills into portfolio decks. The brief needed an original fictional brand, redesigned trio, and a square 1080 enriched lifestyle poster.

Solution

We invented Shore Band, rebuilt hierarchy around SHORE BAND → Soft Dryfruit More → flavor wave band, and validated an exactly 1080×1080 enriched lifestyle packshot with Bowl Soft Hero. Trio Soft Ladder. callouts; gather-peak and leaf-cove neighbours left untouched.

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