Kind Gum Soft Soothe Gel

Teal Soft Soothe oral gel tube + carton with Kind Gum. Soft Soothe. callouts.

Client Kind Gum

Description

Kind Gum is a fictional oral-comfort house for Soft Soothe Oral Comfort Soft Gel: a redesigned white retail carton plus matching white squeeze tube with soft teal footing, geometric soft-gum crest, KIND GUM wordmark, SOFT SOOTHE hierarchy, Oral Comfort Soft Gel cue, and 12 g footing — never Narson Pharmaceuticals lockups, harsh mouth-ulcer disease chrome, INSTANT RELIEF shout walls, phones, emails, QR codes, or third-party order ribbons. We staged tube + carton as the full-set hero on cool pale stone under soft clinical light, then floated mint leaf, water droplet, linen, and pearl orbs outside the packs with exterior badges for Kind Gum. Soft Soothe., Soft Mouth Comfort, Daily Oral Ritual, Tube + Carton, and Gentle Cool Finish so the collection tile reads as teal oral-comfort lifestyle theatre, clearly distinct from Orivelle Pure Smile kits, Bright Seal Soft Peak toothpaste, Dentivra oral neighbours, and neighbouring OTC packs shipping in parallel. Soft oral-comfort language only — not hard ulcer/disease cure claim walls. No Narson Group, contacts, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep oral comfort gel tube + carton energy, mint cool lifestyle calm, soft mouth-comfort storytelling, and teal clinical finish as the concept — but invent Kind Gum as the brand spine with Soft Soothe hierarchy and an original soft-gum crest (never Narson lockups, harsh ulcer mouth clones, INSTANT RELIEF chrome, or contact/QR footers). Outside the dielines, floating mint/linen props plus exterior headline Kind Gum. Soft Soothe. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft claims only.

Problem statement

Mouth-ulcer gel boards often lock manufacturing promo names (Narson), clone blue service posters with harsh ulcer mouth art, INSTANT RELIEF claim walls, phones, emails, and third-party order ribbons as-is into portfolio decks. The brief needed an original fictional oral comfort gel brand, redesigned tube-plus-carton hierarchy treating the set as hero, soft mouth-comfort storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from toothpaste smile kits and other oral neighbours.

Solution

We invented Kind Gum Soft Soothe, rebuilt hierarchy around soft-gum crest → KIND GUM → Soft Soothe → Oral Comfort Soft Gel → 12 g tube + carton, and validated an exactly 1080×1080 enriched lifestyle packshot: tube + carton as hero, floating mint/linen props, and Kind Gum. Soft Soothe. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, disease-chrome, phones, emails, QR, Instagram, or watermark identity; Orivelle, Bright Seal, Dentivra, and parallel neighbour slugs left untouched.

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