Product Packaging Design

Ashwick Warm Herb Oil

Amber Ayurvedic baby massage oil with Warm Herbs. Soft Ritual. callouts.

Client Ashwick

Description

Ashwick is a fictional Ayurvedic baby-care house for Warm Herb Ayurvedic Baby Massage Oil: a redesigned amber 200 ml glass bottle with cream wood-look cap, original ash-leaf oil-drop oval mark, ASHWICK wordmark, WARM HERB hierarchy, Ashwagandha · Bala · Sandalwood soft cues, and gentle massage / herb blend / daily ritual icon band — never Himalaya, Johnson’s, Mustela, Parachute Baby, Sebamed, or manufacturer chrome. We staged the bottle as hero on warm stone, then floated ashwagandha roots, turmeric, neem leaves, sandalwood chips, muslin, wooden massage roller, chamomile, and oil droplets outside the pack with exterior badges for Herb-Forward Massage, Ayurvedic Soft Oil, Nursery Warm Ritual, and 200 ml Amber Bottle so the collection tile reads as herb-forward Ayurvedic nursery lifestyle theatre, clearly distinct from light everyday baby oils, Hushgrove lotion systems, and neighbouring baby packs. Soft ritual packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep Ayurvedic baby massage oil energy, amber-glass warmth, ashwagandha–bala–sandalwood herb storytelling, and nursery ritual calm as the concept — but invent Ashwick as the brand spine with Warm Herb hierarchy and an original ash-leaf oil-drop mark (never mass-market baby-oil lockups). Outside the dieline, floating herb/wood props plus exterior Warm Herbs. Soft Ritual. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Ayurvedic baby-oil posters often clone familiar green-herb mass-market bottles or sit as bare amber cutouts. The brief needed an original fictional herb-forward massage-oil brand (distinct from light everyday baby oils), redesigned amber-bottle hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — without overwriting Hushgrove or parallel baby neighbours.

Solution

We invented Ashwick Warm Herb, rebuilt hierarchy around ash-leaf oil-drop → ASHWICK → Warm Herb → Ayurvedic Baby Massage Oil → Ashwagandha · Bala · Sandalwood soft · 200 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: amber bottle as hero, floating herb/wood props, and Warm Herbs. Soft Ritual. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no third-party baby-oil trademarks or watermarks; hushgrove-* and parallel neighbour slugs left untouched.

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