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Drift Tube Marine Vhf Radio Retail Carton

Marine vhf radio retail carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Drift Tube — Marine Ready.

Client Drift Tube

Description

Drift Tube is a fictional brand concept for marine vhf radio retail carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Drift Tube — Marine Ready.'. No real trademarks or watermarks.

Packaging Other Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of marine vhf radio retail carton under invented brand Drift Tube; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for marine vhf radio retail carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Drift Tube, built original hierarchy for marine vhf radio retail carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Drift Tube — Marine Ready.' margin callouts.

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