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Anchor Card Anchor Rope Coil Wrap Hangtag

Anchor rope coil wrap hangtag lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Anchor Card — Anchor Ready.

Client Anchor Card

Description

Anchor Card is a fictional brand concept for anchor rope coil wrap hangtag. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Anchor Card — Anchor Ready.'. No real trademarks or watermarks.

Packaging Other Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of anchor rope coil wrap hangtag under invented brand Anchor Card; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for anchor rope coil wrap hangtag; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Anchor Card, built original hierarchy for anchor rope coil wrap hangtag, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Anchor Card — Anchor Ready.' margin callouts.

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