Product Packaging Design

Clearlane Pure Cloth Wipes

Mint-ice soft-cuboid wipes with Pure Cloth. Zero Perfume. callouts.

Client Clearlane

Description

Clearlane is a fictional baby soft-care house for Pure Cloth Baby Wipes: a redesigned white soft-cuboid pack with mint-ice flip lid, original droplet-leaf mark, CLEARLANE wordmark, PURE CLOTH BABY WIPES lockup, Fragrance-Free · Hypoallergenic chips, Soft Cloth Feel icon row, and 80 Wipes footing — never Johnson’s, Mustela, Pampers, Huggies, Cumulora cloud-lamb cases, or Hushgrove cream–sage language. We staged the cuboid as hero on pale stone linen under cool morning light, then floated folded wipe cloth, mint tip, wooden star, cotton boll, ceramic water bowl, and dew droplets outside the pack with exterior badges for Fragrance Free, Soft Cloth Care, and Daily Change Ready so the collection tile reads as clean clinical-nursery lifestyle theatre, clearly distinct from Nightbell indigo diapers, Cumulora Nimbus Soft wipe cases, and neighbouring baby packs. Soft fragrance-free comfort language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep fragrance-free wipe soft-cuboid energy and cloth-feel trust storytelling as the concept — but invent Clearlane as a mint-ice clinical nursery brand with droplet-leaf mark and Pure Cloth hierarchy (never perfume-led yellow packs or cloud character cases). Outside the dieline, cotton/water props plus exterior Pure Cloth. Zero Perfume. lift the pack into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby wipe posters often clone scented mass-market packs or cloud character cases, or sit as bare white cutouts. The brief needed an original fictional fragrance-free brand, redesigned soft-cuboid hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Cumulora, Nightbell, Hushgrove, and parallel neighbours.

Solution

We invented Clearlane Pure Cloth, rebuilt hierarchy around droplet-leaf → CLEARLANE → Pure Cloth Baby Wipes → Fragrance-Free · Hypoallergenic → 80 Wipes, and validated an exactly 1080×1080 enriched lifestyle packshot: soft cuboid as hero, floating cotton/water props, and Pure Cloth. Zero Perfume. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080; hushgrove-* and parallel neighbour slugs left untouched.

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