Product Packaging Design
Cleora Arbutin Silk Mask
Mint clinical silk-mask poster with capsule-molecule cartons and droplet theatre.
Client Cleora
Description
Cleora is a fictional clinical-soft skincare house for an Arbutin Revival Silk Mask. We redesigned pale mint cartons around a large capsule graphic filled with green molecular spheres — original art, not an OEM template clone — then staged an unfolded silk sheet mask in the foreground with floating glass droplets and molecule props so the collection tile reads as a calm scientific spa poster, distinct from LUNEVA antioxidant flatlays and Pure & Care–style bare sheet-mask stills.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the mint scientific energy, capsule-filled-with-molecules hero, glass-droplet studio set, and unfolded mask foreground — but invent Cleora as the brand world: clean wordmark, Arbutin Revival Silk Mask hierarchy, and exterior callouts for Calm glow / Hydrates skin base / Smooth soft finish / Botanical calm. Soften absolute medical claims into tasteful skincare benefits.
Problem statement
OEM silk-mask promos often ship with placeholder logos, cloned capsule artwork, and hard clinical claims. The brief needed an original fictional brand, a redesigned mint carton with capsule-molecule energy, and a square enriched lifestyle poster with props and headlines outside the packs — clearly distinct from neighbouring sheet-mask flatlays.
Solution
We invented Cleora, rebuilt the carton face around wordmark → capsule molecule graphic → Arbutin Revival Silk Mask → 30ml × 5pcs, and validated an exactly 1080×1080 enriched lifestyle packshot: droplet and molecule props framing the packs plus exterior benefit callouts. Packaging and skincare tags mark the work for collection filters.
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