Capdew Scalp Soft Wash

Mint cradle-cap scalp wash with Soft Scalp. Gentle Wash. callouts.

Client Capdew

Description

Capdew is a fictional baby scalp-care house for Scalp Soft Cradle Cap Care Wash: a redesigned matte mint-cream 150 ml flip-cap bottle with original crown-over-dewmark, CAPDEW wordmark, SCALP SOFT hierarchy, Oat soft · Soothe scalp · Tear-care gentle cues, and soft scalp / gentle foam / daily wash icon band — never Mustela, Johnson’s, Sebamed, Aveeno, Frida Baby, or manufacturer chrome. We staged the bottle as hero on soft mint linen, then floated cotton pad, oat grains, tiny wooden comb, eucalyptus, dew droplets, terry washcloth, chamomile, and foam bubbles outside the pack with exterior badges for Cradle Cap Soft Care, Oat Soft Foam, Tear-Care Gentle, and Soft Crown Ritual so the collection tile reads as cool mint cradle-cap lifestyle theatre, clearly distinct from Hushgrove Dewbath lotion, Ashwick massage oil, and neighbouring baby washes. Soft care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep cradle-cap scalp wash bottle energy, oat-soothe cues, and tear-care gentle storytelling as the concept — but invent Capdew as the brand spine with Scalp Soft hierarchy and an original crown-dew mark (never third-party cradle-cap lockups). Outside the dieline, floating oat/comb props plus Soft Scalp. Gentle Wash. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Cradle-cap wash posters often clone familiar pharmacy bottles or sit as clinical cutouts. The brief needed an original fictional scalp-soft brand, redesigned flip-cap hierarchy with gentle cradle-cap storytelling (not medical-cure claims), and a square 1080 enriched lifestyle poster — without overwriting Hushgrove, Ashwick, or parallel neighbours.

Solution

We invented Capdew Scalp Soft, rebuilt hierarchy around crown-dew → CAPDEW → Scalp Soft → Cradle Cap Care Wash → Oat soft · 150 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: bottle as hero, floating oat/dew props, and Soft Scalp. Gentle Wash. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080; hushgrove-*, ashwick-warm-herb-oil, and parallel neighbour slugs left untouched.

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