Product Packaging Design
Audivra SoftClear Ear Drops
Yellow-blue pharmacy carton + dropper bottle set with floating cotton theatre and Soften. Clear. Stay Soft. callouts.
Client Audivra
Description
Audivra is a fictional OTC ear-care house for SoftClear Ear Drops: a redesigned sunny-yellow-to-white retail carton with cobalt AUDIVRA wordmark, SoftClear hierarchy, original droplet-shield wave-ear mark (smooth aqua arcs — never dashed sunburst clones), Dual Soften + Clear badge, soften/clear/gentle side icons, and matching 12 ml white dropper bottle — never Cl-ear, Cl-ear Express, or cloned yellow ear-sunburst lockups. We staged carton-plus-bottle as the full-set hero, then floated cotton rounds, chamomile, eucalyptus, warm-water glass, golden droplets, spare tip, and soft blue ribbon outside the packs with exterior badges for Dual Soften & Clear, Pharmacy Channel Ready, Helps Prevent Hard Wax, and 12 ml Drop Set so the collection tile reads as bright pharmacy ear-care theatre, clearly distinct from Zephyra nasal sprays, Menthora menthol blister cards, Sunnora kids cough syrups, Ostivra joint gels, Cephora migraine cartons, Calcivra bone tablets, Patchora wellness patches, and neighbouring OTC packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep bright yellow pharmacy-retail energy, carton + white dropper-bottle set, dual-action soften-and-clear storytelling, and an ear-forward graphic cue as the concept — but invent Audivra as the brand spine with SoftClear hierarchy and a droplet-shield wave-ear mark (never Cl-ear Express wordmarks, dashed concentric sunburst clones, or identical half-yellow layouts). Outside the dielines, floating cotton/chamomile/eucalyptus props plus exterior headline Soften. Clear. Stay Soft. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party ear-drop trademarks or studio watermarks.
Problem statement
Earwax-removal boards often lock real brand names (Cl-ear / Cl-ear Express), clone yellow/blue cartons with dashed ear-sunburst graphics as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional ear-drops brand, redesigned carton-plus-bottle hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from allergy nasal sprays, menthol blister sticks, kids cough syrups, topical joint gels, migraine cartons, calcium bone tablets, and wellness-patch hang pouches shipping in parallel.
Solution
We invented Audivra SoftClear, rebuilt hierarchy around wave-ear droplet → AUDIVRA → SOFTCLEAR → EAR DROPS → Dual Soften + Clear → 12 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + dropper bottle as hero, floating cotton/chamomile/eucalyptus props, and Soften. Clear. Stay Soft. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Cl-ear identity or watermark text; Zephyra, Menthora, Sunnora, Ostivra, Cephora, Klareva, Calcivra, and Patchora neighbour slugs untouched.
More proof
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