Product Packaging Design
Calivex Calcium + D3 + K2 Tablets
White-lime European nutraceutical carton with Ca leaf badge, Floratrix gut co-factors, and Build Bone. Feed Bloom. callouts.
Client Calivex
Description
Calivex is a fictional European nutraceutical house for Essential Nutrients Calcium + D3 + K2 Tablets: a redesigned white-and-lime pharmacy carton with charcoal CALIVEX wordmark, ESSENTIAL NUTRIENTS micro-line, original circular leaf-rim Ca badge (never a giant wrapping C-arc clone), dose stack 400 mg · 15 µg · 45 µg, Healthy Bones & Teeth benefit line, Floratrix prebiotic callout for FOS · GOS · Citrus Flavonoids, 30 Tablets count, and English side-panel nutrient cues — never FFECTIVE, AMBITAS, Labialfarma, Symbio 3, or real GMP seals. We staged floating white tablets, milk splash, cheese, kale, citrus peels, yogurt, sesame, and mineral crystals outside the pack with exterior badges for Floratrix Complex, Bone & Teeth Daily, Ca · D3 · K2, and Gut Co-Factor Support so the collection tile reads as bright lime nutraceutical lifestyle theatre, clearly distinct from Calcivra sapphire-gold bone cartons, Patchora vitamin patches, Ostivra joint gels, Rosalyra collagen softcaps, Cephora migraine cartons, Rhizora curcumin capsules, and Zephyra nasal sprays shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep white/lime/gray European nutraceutical retail energy, Calcium + D3 + K2 food-supplement carton, oversized Ca graphic presence, bones-and-teeth plus gut-support co-factor storytelling as the concept — but invent Calivex as the brand spine with Essential Nutrients / Floratrix hierarchy and a redesigned leaf-rim Ca badge plus lime dose stack (never FFECTIVE lockups, Symbio 3, AMBITAS/Labialfarma marks, or cloned wrapping-C carton art). Outside the dieline, floating tablet/milk/kale/citrus props plus exterior headline Build Bone. Feed Bloom. lift a single medicine box into a Colgate-style enriched 1080 lifestyle poster without third-party supplement trademarks or studio watermarks.
Problem statement
Calcium + D3 + K2 boards often lock real brand names (FFECTIVE / AMBITAS / Labialfarma), clone white-lime cartons with Symbio 3 callouts and Greek nutrition walls as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional calcium-triad tablet brand, redesigned carton hierarchy with inventively named gut co-factor storytelling, and a square 1080 enriched lifestyle poster with floating nutrient props and external typography — distinct from the sapphire-gold Calcivra bone-fortify carton and other OTC neighbours shipping in parallel.
Solution
We invented Calivex, rebuilt hierarchy around leaf-rim Ca → CALIVEX → Essential Nutrients → Calcium + D3 + K2 → Floratrix → Healthy Bones & Teeth → 30 Tablets, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating tablet/milk/mineral/citrus props, and Build Bone. Feed Bloom. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no FFECTIVE, AMBITAS, Labialfarma, Symbio 3, or watermark identity; Calcivra, Patchora, Ostivra, Rosalyra, Cephora, Rhizora, and Zephyra neighbour slugs untouched.
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