Product Packaging Design
Kind Bake Soft Cookie Jars
Forest Soft Cookie jars with floating bake theatre and Soft Bake. Kind Jar Soft. callouts.
Client Kind Bake
Description
Kind Bake is a fictional soft bakery-gift house for Soft Pineapple Tarts Soft Cheese Fingers Soft Choc Chip Cookies: redesigned clear silver-lid jars with forest-green wrap labels, KIND BAKE crest, Soft Bake Soft Gift Soft Jar cues — never Sakinah Bite & Bakery trademarks, hard claim chrome, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the three jars as hero on soft pedestals, then floated bake props outside the packs with exterior badges for Soft Lid Wrap, Soft Cookie Trio, and Soft Gift Pedestal so the collection tile reads as soft kind-bake lifestyle theatre, clearly distinct from Fly Soft cookies and neighbouring snack packs. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep clear cookie-jar gift energy, green wrap labels, and soft trio storytelling as the concept — but invent Kind Bake as the brand spine with Soft Cookie Jar hierarchy (never Sakinah lockups). Outside the dielines, floating bake props plus Soft Bake. Kind Jar Soft. lift the set into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Bakery jar boards often lock Sakinah marks into portfolio decks. The brief needed an original fictional soft kind-bake brand, redesigned jar hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Kind Bake Soft Cookie Jars, rebuilt hierarchy around wrap crest → KIND BAKE → Soft Cookie names → Soft Lid Wrap, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Bake. Kind Jar Soft. margin callouts; fly-soft-choco-bite-cookies neighbour slug left untouched.
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