Product Packaging Design

Fig Quill Afghani Anjeer

Cream anjeer pouch with Library Soft Glow callouts.

Client Fig Quill

Description

Fig Quill is a fictional dryfruit house for Soft Afghani Anjeer: a redesigned cream stand-up pouch with soft shield panel, FIG QUILL lockup, dried-fig hero photography, and Fiber Soft cues — never Jivika or third-party export marks. We staged the pouch as hero on carved wood in a warm library set, then floated dried figs, lavender, honeycomb, and a ceramic bowl outside the pack with exterior badges for Library Soft Glow, Honey Soft Pair, and Fiber Soft Cue so the collection tile reads as soft anjeer lifestyle theatre, clearly distinct from nut-pouch neighbours in Batch O. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep premium anjeer pouch + library honey mood as the concept — invent Fig Quill with Soft Afghani Anjeer hierarchy (never Jivika). Outside the dieline, floating figs plus Library Soft Glow. Soft claims only.

Problem statement

Anjeer boards often lock real export brand names into dark library stills. The brief needed an original fictional fig brand, redesigned pouch, and a square 1080 enriched lifestyle poster.

Solution

We invented Fig Quill, rebuilt hierarchy around crest → FIG QUILL → Soft Afghani Anjeer → 200g, and validated an exactly 1080×1080 enriched lifestyle packshot with Library Soft Glow. Honey Soft Pair. callouts; neighbouring nut packs left untouched.

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