Product Packaging Design

Berry Trail Soft Burst Can

Soft Berry Burst slim can with floating berry theatre and Soft Trail. Soft Burst. callouts.

Client Berry Trail

Description

Berry Trail is a fictional soft berry beverage house for Soft Berry Burst: a redesigned navy slim aluminum can with silver rim, original BERRY TRAIL script wordmark, Soft Berry Burst hierarchy, and soft blossom accents — never Naturalisst lockups, cloned dark barren crops as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the can as hero on reflective navy stone, then floated raspberries, blueberries, blackberries, and leaves outside the pack with exterior badges for Soft Berry Line, Soft Cold Can, and Soft Daily Fizz so the collection tile reads as soft berry burst lifestyle theatre, clearly distinct from Petal Soft blossom cans, Zest Peak lemon, and neighbouring beverage packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep navy slim can energy, berry explosion theatre, and soft burst storytelling as the concept — invent Berry Trail (never Naturalisst). Outside the dieline, floating berry props plus Soft Trail. Soft Burst. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Berry can boards often lock Naturalisst marks or paste dark barren can crops into portfolio decks. The brief needed an original fictional soft berry burst brand, redesigned slim-can hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Berry Trail Soft Burst Can, rebuilt hierarchy around BERRY TRAIL → Soft Berry Burst, and validated an exactly 1080×1080 enriched lifestyle packshot; petal-soft and zest-peak neighbour slugs left untouched.

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