Product Packaging Design

Oravelle SoftPath Oral Collect Set

Clinical teal-navy carton duo + guide cards with floating collection props and Collect Calmly. Sample Clearly. callouts.

Client Oravelle Diagnostics

Description

Oravelle is a fictional life-sciences diagnostics house for SoftPath, an oral fluid collection device kit: redesigned matte clinical cartons with deep-navy lower fields, aqua fluid-curve mid graphics, dual-wave mark, ORAVELLE wordmark, SoftPath hierarchy, Gentle Comfort / Reliable Sample Flow / Simple By Design icon row, and a stacked white Device + Guide informational card set with original technical line drawings of a comfort-plunger collector — never Saletto, never POREX, and never third-party institute marks, live website strings, social handles, or real street-address contact panels. We staged the full carton-plus-guide set as hero with floating oral swab tip, nitrile glove, clear pipette, gauze fold, fluid droplet, and soft calibration chart scrap outside the packs plus margin badges for Home Facilitation, Clinical Clarity, SoftPath Kit, and Device + Guide Set so the collection tile reads as calm clinical home-collection theatre, clearly distinct from Ostivra joint gels, Cephora migraine cartons, Zephyra nasal sprays, Klareva gel creams, Rosalyra softcaps, Calcivra bone tablets, and Patchora wellness patches shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Print Collateral Corporate / B2B Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep oral-fluid medical-device carton + informational card-set energy, clinical teal/navy fluid graphics, tech line drawings, and safe home-collection storytelling as the concept — but invent Oravelle Diagnostics as the brand spine with SoftPath / Device + Guide hierarchy and a dual-wave mark plus original collector diagrams (never Saletto lockups, never POREX DNA-helix marks, or cloned aqua carton art). Outside the dielines, floating swab/pipette/glove props plus exterior headline Collect Calmly. Sample Clearly. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party life-sciences trademarks, URLs, social handles, real addresses, or studio watermarks.

Problem statement

Medical-device collection boards often lock real brand names (Saletto / POREX Life Sciences Institute), clone blue clinical cartons with DNA marks and live contact panels (URLs, LinkedIn, street address) as-is, and barren pack crops into portfolio decks. The brief needed an original fictional oral-fluid collection brand, redesigned carton-plus-info-card hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating clinical props and external typography — independent from joint gels, migraine cartons, nasal sprays, calcium tablet cartons, and wellness vitamin-patch pouches shipping in parallel.

Solution

We invented Oravelle, rebuilt hierarchy around dual-wave mark → ORAVELLE → SoftPath → Oral Fluid Collection Device → comfort/flow/simple icon row → Device + Guide cards, and validated an exactly 1080×1080 enriched lifestyle packshot: cartons + guide stack as hero, floating swab/pipette/glove props, and Collect Calmly. Sample Clearly. margin callouts outside the dielines with no real contact details. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Saletto identity, no POREX identity, and no live URL/handle/address panels; Ostivra, Cephora, Zephyra, Klareva, Rosalyra, Calcivra, and Patchora neighbour slugs untouched.

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