Petal Soft Carry Bloom Bag

Kraft Soft Bloom carry bag with floating petal theatre and Soft Petal. Carry Bloom Soft. callouts.

Client Petal Soft

Description

Petal Soft is a fictional soft floral-carry house for Soft Carry Bloom: a redesigned kraft conical flower bag with circular handle, green trim, soft geometric print, PETAL SOFT wood-tag mark, Soft Carry Soft Gift Soft Bloom cues — never Blume Bag trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bag as hero with pink blooms, then floated petals and eucalyptus outside the pack with exterior badges for Soft Handle Carry, Soft Stem Exit, and Soft Kraft Nest so the collection tile reads as soft petal floral lifestyle theatre. Soft claims only.

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep kraft flower-carry bag energy, handle cutout, and soft stem-exit storytelling as the concept — but invent Petal Soft as the brand spine with Soft Carry Bloom hierarchy (never Blume Bag lockups). Outside the dieline, floating petal props plus Soft Petal. Carry Bloom Soft. lift the bag into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Floral carry boards often lock Blume Bag marks and contact/QR chrome into portfolio decks. The brief needed an original fictional soft petal bloom-bag brand, redesigned carrier hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Petal Soft Carry Bloom Bag, rebuilt hierarchy around handle → PETAL SOFT → Soft Carry Bloom → Soft Kraft Nest, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Petal. Carry Bloom Soft. margin callouts; neighbouring packs left untouched.

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