Product Packaging Design
Tri Peak Honeydew Mango Cans
Triangular soft-drink hex nest with Fit Soft Hex callouts.
Client Tri Peak
Description
Tri Peak is a fictional soft-drink house for Honeydew Soft Sip: redesigned forest-green triangular cans with gold lids nesting into a soft hex cluster, TRI PEAK wordmark, and Honeydew & Mango hierarchy \u2014 never SIPPS identity as portfolio art. We staged the hex nest as hero under soft cafe daylight, then floated honeydew, mango, mint, and condensation outside the packs with exterior badges for Fit Soft Hex, Honeydew Soft Chill, and Gold Soft Lid so the collection tile reads as modular beverage lifestyle theatre, clearly distinct from Sip Soft neighbours and parallel packs. Soft beverage language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep triangular nestable soft-can energy as the concept \u2014 invent Tri Peak with Honeydew Soft Sip hierarchy (never SIPPS). Outside the dieline, floating fruit props plus Fit Soft Hex lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Triangle can boards often lock SIPPS trademarks into barren yellow studio crops. The brief needed an original fictional soft-drink brand, redesigned hex nest, and a square 1080 enriched lifestyle poster \u2014 without overwriting Sip Soft or parallel neighbours.
Solution
We invented Tri Peak Honeydew Soft Sip, rebuilt hierarchy around TRI PEAK \u2192 Honeydew & Mango \u2192 Fit Soft Hex, and validated an exactly 1080\u00d71080 enriched lifestyle packshot; parallel neighbour slugs left untouched.
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