Product Packaging Design
Heart Trail Soft Wine Box
Crimson heart wine gift carton with Heart Soft Gift callouts.
Client Heart Trail
Description
Heart Trail is a fictional wine gift house for Soft Heart Wine: a redesigned crimson anatomical-heart carton with gold grape crest, gold vein filigree, HEART TRAIL wordmark, and bottle window \u2014 never VinoPulse identity or barcode-forward barren dual panels as portfolio art. We staged the heart carton as hero on a warm dinner table under soft candlelight, then floated grapes, wine glass, cork, and rose petal outside the pack with exterior badges for Heart Soft Gift, Gold Soft Vein, and Window Soft Bottle so the collection tile reads as avant-garde wine lifestyle theatre, clearly distinct from Ash Peak vodka and neighbouring packs. Soft gift language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep heart-form wine gift carton energy as the concept \u2014 invent Heart Trail with Soft Heart Wine hierarchy (never VinoPulse). Outside the dieline, floating grape/glass props plus Heart Soft Gift lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Heart wine boards often lock VinoPulse names into dual barren white crops. The brief needed an original fictional wine brand, redesigned soft-heart carton, and a square 1080 enriched lifestyle poster \u2014 without overwriting Ash Peak or parallel neighbours.
Solution
We invented Heart Trail Soft Heart Wine, rebuilt hierarchy around grape crest \u2192 HEART TRAIL \u2192 Soft Heart Wine \u2192 Heart Soft Gift, and validated an exactly 1080\u00d71080 enriched lifestyle packshot; ash-peak-woodgrain-vodka and parallel neighbour slugs left untouched.
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